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C Spire
Commercial | Integrated Campaign
When you’re a regional telecom company up against AT&T and Verizon during a global pandemic, there’s only one way to win: tell the truth.
While the other guys ran perfectly forgettable ads claiming to care about customers, we developed work for C Spire that was AGGRESSIVELY customer-first. In classic Mustache style, the tough-talkin’ No Bull campaign took aim at a truth so obvious nobody else dared mention it: telecom companies are full of sh*t.
The work got people’s attention and lifted the business, despite being heavily outspent by the competition. And, as the pandemic shifted, we continued to help C Spire cut through the telecom double-talk with another cleverly straightforward campaign for their $45 No Contract Unlimited plan.