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Write the Future

Digiday Best Advertiser in Video Winner

Grammarly

Content Series | Integrated Campaign | Social Campaign

Grammar has never been “cool.” So when Mustache got involved with Grammarly, we set out to help not only brand the company but also rebrand grammar itself.

We dug in and found a deeper human truth about the power of grammar. It’s not about following pedantic rules, it’s about improving communication and opening doors. Now across 4 separate campaigns, with meticulously crafted stories and mini-docs, we’ve shown how the Grammarly app enables the kind of writing that helps you reach your goals.

Our first campaign, Write the Future, has been so effective at converting viewers and driving downloads that they. just. keep. running. it. Over 1 Billion views. 30% view through rate. 3% click through.
1% conversion rate. #1 on AdAge Viral Video Chart. If you’re a Youtube regular, you probably feel like you know our cast of characters by this point. And, not gonna lie, we think that’s kinda cool.

Back to School

College can be stressful unless you have a supportive, enthusiastic writing coach like Grammarly.

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Back to School

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Back to School

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Helping You Connect

Closing the Distance

Focusing this campaign on relationships helped Grammarly communicate their real purpose: improving lives by improving communication.

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Helping You Connect

Brightening Connections

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Helping You Connect

The Tabs in Dani’s Head

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Write the Future

The Wedding Toast

WINNER, Best Advertiser in Video Digiday Video Awards
We developed “Write The Future” as an overarching creative platform for Grammarly, helping the brand build an emotional connection with consumers while still showcasing the details of the app in action.

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