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iPic

Branded Content | Comedy | Content Series

iPic was looking to revamp the pre-show programming that runs in all iPic theaters. iPic wanted to give moviegoers a reason to come to the theater early, before previews, by creating a slate of entertaining original programming. Mustache developed a slate featuring 6 original series of pre show content all meant to elevate the iPic brand’s entertainment value (leading with the pre-movie experience) to match the high level of comfort and cuisine in theater.

iPic – Canine Classics

The Treatrix

Famous movie scenes reenacted by adorable dogs in costumes.

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iPic – Canine Classics

Puppy Love

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iPic – Canine Classics

The Usual Pupspects

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iPic – Canine Classics

Americanine Beauty

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iPic – Crafted

iPic Loma

Executive Chefs and and expert mixologist offer a look into how iPic menu cocktails and specials are made and what inspired them.

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iPic – Crafted

March Hare Madness

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iPic – Crafted

Tuna

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iPic – Crafted

Shape of Love

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iPic – Movie Pre-roll

Charades

While you wait for the feature, take your best guess at Movie Charades.

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iPic Access Membership

iPic Access Membership

The skinny on all the perks of having an iPic Access Membership

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