Youtube Music
Branded Content | Social Campaign
Everybody knows Queen. But not everybody knows the true, amazing, inspiring, and frankly kinda moving depth of fandom that Queen has inspired around the world.
Mustache partnered with Youtube Music and Mass Appeal to create a platform that gave these fans not only a voice but a unique opportunity to be part of new official music videos for some pretty old songs. We call it “You Are The Champions.”
Dancers. Musicians. Graphic artists. We received over 10,000 submissions from 121 different countries. And the videos themselves got over 4.3 million total views in the first 10 days from release. But it’s not the numbers that make this important. It’s the vibe.
In a world of cynicism and snark (especially online), we’re very proud to have unleashed this beautiful wave of positivity and inclusion. Hope you enjoy!
The Results
“…You Are the Champions” feels especially epic and inclusive, a cut above most experiences in this vein.” — Muse
10,000 submissions…
From 121 different countries…